Guides

By Ad Cerebro · Updated August 11, 2026

Evergreen playbooks for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) — techniques, checklists, and measurement patterns you can apply without waiting for the next news cycle.

• Guide

  GEO checklist: dos and don'ts

  What to measure, fix first, and avoid when optimizing for answer engines.

• Guide

  llms.txt: the practical setup guide

  Publish a clear llms.txt so agents know what your site is about.

• Guide

  Measure AI-referred traffic in GA4

  Track referrals from ChatGPT, Perplexity, and related surfaces to conversions.

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